Xbox One is Microsoft’s New Hero

Posted on: 30th November 2013

Xbox One Microsoft’s New Hero

Microsoft dreamed of contending with rival Sony and winning the game console war by unveiling its Xbox One this week. But it’s more than just gaming that it offers.

The console got good reviews recently, thanks to its superb performance, exclusive launch games, and impressive interface. Xbox’s chief marketing and strategy officer Yusuf Mehdi is boasting of pre-orders that were twice the number for Xbox 360 when it was launched in 2005.

He believes that they are right on track for putting Xbox in the media history. "We're building the largest volume of consoles that we've ever done", he said.

In the last fiscal year, ten per cent of total Microsoft sales can be attributed to the revenues from Xbox consoles and games, particularly the crowd-pleasing "Halo" game franchise. Now, it’s pushing the envelope in hoping to be the biggest name in electronic devices and services. They are starting it by hiring a new chief executive.

Though Sony has launched its PlayStation 4 last week, Microsoft has that bit of a winning edge because the Xbox One is the ultimate entertainment centre for the whole family.

It has this brilliant Kinect input device where there is voice control, definitely an enticing feature for TV viewers who wish to simplify their viewing experience.

Then there is the Xbox Music app, which could give Apple iTunes a run for its money.

Roger Kay, an analyst at Endpoint Technologies Associates, pointed out that there would be potential stronger profits simply because of these additions to the Xbox One.

“Microsoft has a more solid shot at the living room, by way of Xbox, than it does through PCs," he added. "There's a lot of monetization possible if you can take over the living room, so Microsoft is highly motivated to make that game platform as versatile as possible."

Sony has already sold more than 1 million PS4 console units within the first 24 hours of its release last November 15. PS4 is $400 while Xbox One is $500.

Nevertheless, Xbox already congratulated Sony through Twitter about its recent success in the store shelves.

"This isn't so much a competitive effort. It's really about how we grow the broader market ... that should really be the focus and a little bit of that was the spirit behind congratulating Sony for the good work they've done," Microsoft's Mehdi said.

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