How to Run a Successful Facebook Competition
Hosting a competition on Facebook is a great way to build a strong rapport with your customers and clients. However, before you launch, there are several key factors to consider if you want to make sure things don’t go wrong further down the line.
Before you launch your competition, make sure you’ve read through the Facebook promotion guidelines. The guidelines specify what can and cannot be said and done, and in what way you can use the Facebook brand in promoting your contest.
Recent developments insist that organisations who want to run a competition must have an account manager; meaning a minimum spend of $10,000.
In addition to Facebook’s own guidelines, you’ll need to become acquainted with the letter of the law regarding prize draws
In 2011 the Advertising Standards Authority brought forth rules and regulations for monitoring online advertisements. It’s best to stay on the safe side and make sure that your competition is compliant with these rules.
Another thing to take care of is that your terms and conditions are clear and simple to understand. This means if your competition is only open to specific people you have to state this, for example certain age groups or residents of certain areas.
Coming up with an idea for your competition can be quite tricky, but a tried and tested method is asking your fans to make a list of their perfect product experiences: so if you’re a travel company you’d ask about their ideal holiday. Not only is this fun for the entrants, it’s also valuable as you can gain insight about the products you currently have on offer and how to improve them.
If your prize has a sponsor, it’s a good idea to add some value to them by asking your fans to visit their webpage to complete a task.
One way to get feedback from your fans is asking them to create a short video about why they should win: this helps you to learn more about your fans, and gives the competition an interactive angle. If you do throw a video contest, make sure your rules state entrants should be 18+ to comply with the latest internet child safety guidelines.