How to Rise Above Your Competition Online

Posted on: 20th April 2013

Online CompetitionUsing online marketing is a good way to get an edge on your competitors. If you have a business, no matter how big or small, it's worth considering using the internet to build up your customer base and spread the word about your products and services. With these quick online marketing tips, you can rise above your competition online.

Find out what your customers like

Email testing is one method you can use to discover what your customer base does and doesn't respond to. Send emails to your customer database, using different subjects and different call to actions. Send out different emails to groups of equal size. The email that receives the best response and feedback  rate should be the one that you use.

Structure your landing page well

You should always maintain a clear objective: this should be visible from your website's landing page. For example, if you have a product to sell, make this very clear on your homepage. This way visitors will know what they can purchase from you and how much it costs as soon as they click on your site.

Build links with the online community

Asking bloggers to link to you can be difficult and time consuming. One way you can encourage people to link to you naturally is by offering an attractive banner to them, which links back to your page.

Keep it simple

When a customer looks at your website they should find it appealing, simple to use and navigate. Don't use jargon, and don't clutter the page with lots of images and useless information.

Make a video

Another effective form of online marketing is creating a video, which people can share through social media. Adding an engaging video to your site will make customers more comfortable participating in promotions (such as online competitions) and may be more willing to make a purchase.

Provide Unique content

Having lots of interesting content on your website will make sure people keep coming back. Try interviewing experts about your product, or create video and audio clips. Interviews are a great way to bolster your reputation, and a good way to attract more traffic. When the expert's fanbase hear that their favourite person has been interviewed, they'll head to your site to find out what they have to say.

Educate your audience

Get straight to the point. Have lots of content about your products, why they're great, and how they improve people's lives. Your advertising strategy should encourage visitors to visualize how their lives would be improved by buying your products.

Plan ahead

Luck is never enough when it comes to marketing. Careful planning and hard work are the key to becoming a success. profitable companies have never left the success of their business to luck, so you shouldn't either.

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