Helpful Tips To Beat Your Online Competition

Posted on: 18th April 2013

Online CompetitionsThe internet has made it easy for anyone to build a business. Although this means great opportunities for budding entrepreneurs, it also means that there's a lot of competition out there.  This article is chock full of tips on how to beat your online competition to become number one.

Call to Action

When you're connecting with clients via email and social media, a strong call to action is important. The call to action is a line of text designed to encourage them to choose your business: whether it's buying your product, signing up for a service, or entering a competition.

Unique Content

You'll need to give people a good reason to stick around on your website. That's where interesting and engaging content comes in. Use keyword research tools to find out what people are looking for in search engines, and write engaging articles based around that. This will help people to find your website, and if there's enough interesting content on there they'll stick around.

Have Clear Goals & Targets

Before launching your website, you will need to establish clear goals. This will help you to solve problems if and when they arise. Having a business plan and knowing who your target audience is will help you to market to the right people online. By providing awesome products or services, while engaging with your customers, you pretty much guarantee success through word of mouth.

Make it Pretty

Another excellent way to add appeal to your website is by having really good graphic design. Make sure you use the header space on Facebook, Twitter, and Google+ by uploading a banner. This banner should feature your slogan and mission statement to tell visitors what you are about.

To effectively market your website you will need to make the most of the tools and strategies which are currently available. Something as simple as changing your colour scheme could increase your appeal.

Build Relationships

Online marketing has the potential to stretch beyond the computer screen. Building relationships with your clients works both online and offline, so throw blogger meetups or events in order to put a face to the screenname.

Offer Freebies

When people visit your website for the first time, try offering them a free product or service. Free offers are a great way to attract customers, and if your product is as good as you think it is, a good way to keep them too.

SEO Your Images

We all know about search engine optimisation, but did you know that images are indexed in the same way as websites? People search for images a lot, and savvy internet marketers are starting to pounce on this. If you tag your images with the right keyword, the chances of your website appearing in the top search results increases exponentially.

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