Helpful Tips for Australian Facebook & Twitter Competitions
Australia social media competitions are excellent ways to establish a rapport with loyal customers and catch the attention of a different audience base. Besides, it is an ingenious strategy to gain their vote of confidence since you are more than willing to donate something or offer your product or service for free. That would really create the buzz you want for your brand and help you keep under their radar for a long period of time.
How to Run a Competition on Facebook and Twitter Contest
Focus on your end goals: establish a strong connection with your loyal customers and potential clients, build your brand, and stay on top of your game. Here are some helpful tips you have to consider when launching a contest via Facebook and Twitter.
- Choose a relevant and memorable concept for your Facebook ad and Twitter hashtag.
This will be useful in searches that will lead users to your competition. It is an essential factor so you get to be picked up for the latest trending topics via Facebook and Twitter.
- Now is the time to determine what type of contest you would like to offer.
With your end goals in your mind, make sure you will surprise and delight people who made the effort to involve themselves in your page. As for the reward, it has to be something that they would really be looking forward to. You don’t have to promise them the moon and stars but your prizes must really put an authentic smile on their faces.
- Pick a relevant reward or prize.
If you want to drive traffic to your site and have people talking about your contest, offer them something they can actually use. An iPad is a popular giveaway but if it will cost you an arm and a leg, why not offer some of your products or services? There are also other ways you can provide a reward or prize that entrants would find irresistible like teaming up with other companies or finding big-time sponsors. They would be more than willing to donate their merchandise all the sake of spreading goodwill.
- Keep it simple.
If you want a successful contest, make it easy to enter. If it is too complicated, people will be turned off and just find other ways to amuse themselves. Be aware that the more fields you require for users to fill out, the fewer entries you will get.
- Make an effort to follow up.
After all the chaos had died down and the winners got the fruits of their hard labour, don’t let it all go to waste. Assess the effectiveness of your campaign and look into ways you can improve it. Seize the opportunity to get in touch with your customers and find out what they think about the contest. Make them know that you really are interested with their opinions and suggestions. It goes without saying that they would be even bigger fans of your brand because you care more than just the competition.