Apple vs. Android
If we are talking about market share, Android has the upper hand. But iPhone competitions cannot put Apple down when it comes to financial success. While it can sum up all the conclusions (and can be reinforced by new figures in this year’s first quarter), those two aspects are entirely different. Neither of the platform has a winning streak in every area of consideration. People, sometimes, are so ruthless – they don’t want to settle for ambiguous descriptions. Just for the sake of everyone’s desire to find out who is the clear winner and loser of the game, here are some insights as to why iOS has the revenue dominance and how Android is quickly closing in the gap.
The sheer quantity of apps available for these two platforms is overwhelming. Both numbers seem to be similar (800,000 third-party programs), and similarly impressive. But who has the best apps?
Apps quality is inherently subjective but if you ask the consumers and even observe user comments and ratings, the average iOS app is superior to the average Android app.
Apple’s obsession to create quality Apple apps is second to none which is why they don’t bat an eyelash in charging more. It is not surprising that consumers wouldn’t bother to fork over their money for an Apple iOS app (even if it would mean fewer apps) because they know they’ll probably get their money’s worth. Apple’s intense approval process is the most important reason for its financial success.
According to app developer Zak Tanjeloff with DLP Mobile, “Apple’s higher quality standards also mean that people are more trusting of the App Store apps to be free of snooping or malicious code.”
This is something that you cannot get from the Google’s app world. “There’s no guarantee of quality or safety on the Android market,” he says. “Plus, there’s a lot of counterfeiting and a lot of apps that simply aren’t any good.”
But while the rigorous acceptance process ensures that harmful and low-quality apps won’t penetrate the system, it alienates some developers who only intend on making free apps with in-app purchases. This is the reason why Android profits from more sales. People just download the app and if they like the free trial, then they can sign up for a paid subscription.
NetMarketShare publishes monthly stats on which browsers and operating systems are being used on the Net. Among mobile devices, iOS gets more than half of the share at 60.1 per cent while Android is trailing behind at 24.9 per cent (based on Mrch 2013 report).
On the other hand, StatCounter on its March 2013 report says that Android usage easily outpaces iOS. Of course, iPad might or might not have been included in these numbers and while the two organizations’ methodology may be radically different, the disparity is a healthy reminder that drawing conclusions from data you don’t know very much about is risky.
Apple iOS is hammering Android down in this aspect based on a Citrix report covering the fourth quarter of 2012. It was the most popular platform among businesses that deal with customers one-on-one, such as retail stores and restaurants. The biggest adopters of iOS proved to be energy companies, legal firms, and insurance agencies.
For communications services, health care, transportation and other industries that are less customer-facing, Android is the preferred choice although it also saw increased adoption in the nonprofit and education markets.
So you’re still probably asking: why is Apple losing the market share war, but winning in revenue? It might be because of Apple’s lack of a low-end device, which only bolsters the chance of spending coming from iOS rather than Android.